My part:
Creative direction
Website design
UI design
The premise:
One of my favorite music groups THEY., an R&B duo based out of Los Angeles, had a website that didn’t really match the genius in which they create music with. The goal was to create a unique and compelling visual to help breath life into their brand.
The pitch:
My idea plays up the neo-nature backbone that sets THEY. apart in the music industry. By blending a modern-looking, modular structure with some left-of-center architecture, the site carries a pleasing asymmetrical balance with visual interest. I also sprinkled in some hints of vintage elements and created a custom user-interface music player to set the tone for this passion project.
