Do it with passion or not at all.
Overview
I’m currently working as an Art Director of Websites and Senior UI Designer for Affinity Creative Group where we create seamless and immersive brand experiences.
In over 15 years of crafting and continuing to refine my skill, I’ve enjoyed countless experiences that make me versatile in my field. I’ve done everything from logo design and branding, to web design for an award-winning companies—with a little retail store design in between!
My approach to design is simple—and relies on two things. The first: do it with passion or not at all. I guess this is more like a life lesson. When you want to do something, go all in. Leave it all on the table. I know it’s easier said than done, but immerse yourself entirely so you never have to wonder what if.
The second is attention to detail. This is the one I stress the most. There are many that can do the job you do—and do it well. But it’s your attention to detail that will allow you to stand out. To have something that no one else has, do something that no one else does.
Design is storytelling in its simplest form: visual communication. And through creative problem solving, work ethic, and passion you’ll unlock a key to success.
Specialties
Logo / Branding
Creative Direction
eCommerce Design
Website & Blog Design
UI/UX Design
Print Design
Interior Design
Tools
Adobe CC (Photoshop, Illustrator, InDesign, XD)
Figma
InVision Studio
CSS/HTML
Magento
BigCommerce
Wordpress