My part:
Creative direction
Website design
The premise:
Nike is at the head (and foot) of innovation when it comes to shoe technology. To visually translate this concept, I wanted to create a landing page to showcase the Joyride shoe.
The pitch:
Upon landing on the page, the idea was to create the sense of being immersed within the beads. Using this as my jumping off point, I combined both visual hierarchy and depth of field to craft a stunning relationship between the shoe and beads. From there, I relied on my eCommerce and landing page expertise to craft a unique page design that showcases and highlights the beauty of the shoe.
