My part:
Creative direction
Logo design
Branding
The premise:
Dear Digital is an agency that helps eCommerce companies convert by attracting the right audience through online advertising. My goal was to craft an identity that portrayed their digital presence and bridged the roots of their unconventional methods.
The pitch:
One of the earliest methods of delivering communication is the envelope. Using this foundational element, I wanted to inject an irregular and new-age twist. The construction of the iconography took shape by uniquely pairing two “D” letterforms—the initials of the brand. I then pixelated the envelope to enforce the digital space in which the company operates in. The typography was treated in a similar fashion with subtle, yet tasteful, modifications to create a distinctive and captivating look.
